Waitrose Launches 7 of our New Lines into stores across the country

We are delighted to announce that we are now supplying Waitrose stores across the country with seven exciting new lines!

When it comes to food trends, the ever popular avocado continues to lead the way. #Avocado has over nine million posts on Instagram.

To help customers satisfy their avocado needs, the supermarket’s array of avo themed goods is set to receive a new addition from us – an adorable new avocado-shaped gingerbread, who goes by the name of Alan!

The cute gingerbread, a biscuit iced in the design of an avocado with a smiling face, will be joined by six other characters including Scarlet the Sloth, Tallulah the Pug, Anna the Llama, Cath the Stegosaurus, Frances the Frog and Chris the Gingerbread Friend.

The characters are already proving to be extremely popular in stores and online and we are delighted to be given this opportunity to provide a wide range of biscuit treats into one of Britain’s most loved supermarkets.