On the 13th April, members of our Sales and Marketing teams, along with our Chair, headed out to one of the highlights of the food and drink calendar – the Farm Shop & Deli Show, held at The Nation’s Experience Capital. Whether you’re looking for emerging food trends, outstanding regional produce or fresh ideas for independent retail, this show always delivers, and this year was no exception. 

From the moment we arrived, it was clear that the show was bursting with creativity. Stands were packed with brilliant regional products, exciting new launches and plenty of innovative ideas designed to help businesses stand out on shelf. Alongside the exhibition, the programme of inspiring talks offered valuable insight into the evolving farm shop, deli and speciality food landscape – giving us lots to think about back at Original Biscuit Bakers’ HQ.

One of the real highlights of the day was the opportunity to meet new businesses and have meaningful conversations with people who are just as passionate about quality food as we are, and thinking of ways we could collaborate in the future. We also loved catching up with some of our Image on Food Ltd distributors, including Holleys Fine Foods, The Cress Company, Crème d’Or, Springvale Foods, Shire Foods, Cotswold Fayre Ltd and Cottage Delight. It’s always a pleasure to see familiar faces, share ideas and talk all things gingerbread.

All in all, the Farm Shop & Deli Show was a big day of learning, networking and creative sparks. We came away feeling inspired, energised and excited about the future, with plenty of ideas to feed into our work and explore. A huge thank you to everyone we spoke to – and we’re already looking forward to the next one!

Why We Love a British Picnic

There’s something wonderfully nostalgic about a picnic – the rustle of a wicker basket, the clink of lemonade bottles, and the joy of sharing simple pleasures in the great outdoors. Whether it’s a spontaneous lunch in the park or a well-planned family outing, picnics offer a chance to slow down and savour the season.

Top Picnic Spots to Explore

Looking for inspiration? Here are a few classic picnic settings to enjoy this summer:

• A quiet woodland clearing – Perfect for a shady escape on warmer days.
• A breezy beach – Nothing beats the sound of waves while you snack.
• A hilltop with a view – Ideal for walkers who want to earn their lunch.
• A castle lawn or historic estate – A touch of grandeur for your gathering.
• Your local park or garden – Because sometimes, the best picnic is the one closest to home.

And if you’re visiting a National Trust site or a local visitor attraction, keep an eye out – you might just spot some of our beautifully hand-iced biscuits in the gift shop!

What to Pack for the Perfect Picnic

A great picnic is all about balance – a mix of savoury and sweet, refreshing drinks, and a few thoughtful extras. Here’s a quick checklist:

• Fresh sandwiches or wraps
• Seasonal fruit (think strawberries, cherries, or melon)
• Crisps or savoury nibbles
• Pasta salads – easy to prep and great for sharing
• Dips and crudités – hummus, tzatziki, or guacamole with veggie sticks or crackers
• Reusable cutlery and napkins
• A chilled drink or two
• And of course… a sweet treat from the Original Biscuit Bakers to finish!

For something a little different, why not visit your local farm shop or deli for unique, locally sourced goodies? Many of these independent retailers also stock our scrumptious biscuits too – so while you’re picking up your picnic essentials, you might just find a few of our hand-iced treats to take along. Use our stockist locator to find your nearest shop.

A Taste of Summer in Every Bite

While we’re on the subject of sweet treats, we can’t help but mention a couple of our seasonal favourites that pair perfectly with a sunny day out.

Our Summer Feels Party Pack brings a splash of colour and charm to any picnic basket, with hand-decorated biscuits shaped like pineapples, flamingos, bumblebees, ladybirds, and flowers – all individually wrapped and ready to share.

For something a little more exotic, our Tropical Party Pack features a playful mix of gingerbread pineapples and flamingos – ideal for beach days, garden parties, or just a fun twist on your usual picnic fare.

SPECIAL OFFER
To make your picnics even more delightful, we’ve got a tasty offer for you! Enjoy 10% OFF our Summer Collection Picks when you enter the code PICNIC10 at checkout. But be quick – this offer is valid only during National Picnic Week! *T&Cs apply.

So, this National Picnic Week, why not make a plan to get outside, explore somewhere new, and enjoy a little alfresco indulgence? Whether you’re heading to a historic estate or your own back garden, a good picnic is all about good company, good food, and a little something sweet to top it all off.

*National Picnic Week T&Cs:

10% off the ‘10 Pack – Summer Feels Party Pack’ and the ‘10 Pack – Tropical Party Pack’ when purchased from www.originalbiscuitbakers.co.uk and entering the coupon code: ‘PICNIC10’ at the shopping cart stage of the checkout process. Offer is valid until Midnight, Saturday 21st June 2025. Excludes corporate and trade orders. Offer does not include delivery. This offer cannot be used in conjunction with other promotional coupons.

We’re thrilled to announce the launch of our latest sweet creation – Narwhal Cookies, available exclusively at Waitrose!

At Original Biscuit Bakers, we’re passionate about crafting whimsical treats that bring joy to every bite, and our Narwhal Sugar Cookies are no exception. Inspired by the enchanting beauty of the ocean and the mythical charm of narwhals, these adorable cookies are sure to capture your heart and tickle your taste buds.

What makes our Narwhal Cookies so special? Let’s dive into the details:

Whimsical Design: Each Narwhal Cookie is lovingly handcrafted to resemble these majestic creatures of the sea. From their spiral horns to their graceful fins, every detail is meticulously crafted to capture the essence of narwhals in cookie form.

Irresistible Flavor: Sweet, with a hint of vanilla, our Narwhal Cookies are a delight for the senses. Made with the finest ingredients and traditional recipes, they’re a treat that’s as delicious as it is adorable.

Exclusive to Waitrose: You won’t find our Narwhal Cookies anywhere else! Available exclusively at Waitrose, these charming treats are the perfect addition to your shopping basket during your next visit to the store.

Perfect for Every Occasion: Whether you’re hosting a birthday party, planning a summer picnic, or simply treating yourself to something special, our Narwhal Cookies are sure to make a splash! They’re a fun and festive addition to any celebration.

Available Now: Ready to embark on a taste adventure with our Narwhal Cookies? Head to your nearest Waitrose store to pick up a pack today! They’re waiting to add a sprinkle of magic to your day.