BAKING AT FULL THROTTLE

If 2025 had a flavour, it would taste like sweet success. Over the past 52 weeks, our bakery in Market Drayton turned out an astonishing 4,738,211 biscuits – that’s 666,621 more than last year, a rise of 16.3%! In weight, that’s a mighty 272,087 kg of deliciousness.

Among the millions of biscuits heading out into the world, several creations stole the spotlight. Our Waitrose‑exclusive Panda Face and Avocado biscuits in particular led the charge, joined by the ever‑popular bespoke designs for Marks & Spencer: the Octopus and Christmas Robin. Collectively, they helped make this one of our biggest years yet.

BIG BAKES, BIGGER QUANTITIES

Behind every beautifully decorated biscuit lies an equally impressive mountain of ingredients. Our most‑used staples included icing sugar, flour and shortening — but the heart of our gingerbread heritage stayed strong too, with more than 1700 kg of ginger, 265 kg of mixed spice, 271 kg of cardamom, over 72,000 kg of icing, 70,000 kg of sugar paste, and 33 kg of Billington’s secret spice blend, bringing warmth to every batch.

In 2025 we mixed, stirred, rolled and baked:

• 138,968 kg of Gingerbread mix
• 48,618 kg of Sugar Cookie dough
• 3,270 kg of Billington’s Gingerbread

BURSTING WITH CREATIVITY

We certainly didn’t pause for breath this year, creating 89 biscuit designs — each one crafted, tested, refined and lovingly brought to life in icing. Creativity is part of our DNA, and 2025 proved there’s always room for another adorable animal, seasonal favourite or quirky character in the biscuit tin.

As for customer favourites, this year’s champion continued to be our Assorted Farmyard collection, with a huge 12,809 cases sold (that’s 153,708 biscuits) that headed to shops, garden centres, farm stores, delis and gift retailers.

Our delicious biscuits and excellent, dependable customer service also maintained our outstanding 5‑star average review rating online.

GROWING OUR FAMILY OF STOCKISTS

More people than ever wanted to stock our biscuits in 2025. We welcomed 64 new trade customers, along with two new distributors, plus one new export and corporate partner. This brought us to 252 stockists for the year – a clear reflection of the growing appetite for beautifully hand‑iced gingerbread and sugar cookies.

A SKILLED AND DEDICATED TEAM

Our team grew too, with 18 new colleagues joining our biscuit family. From bakers to decorators and other key production roles, each new recruit has helped strengthen our business as we continue to expand.

Professional development also remained a focus. Across our factory, team members achieved:

• 11 First Aid certificates
• 7 HACCP Level 3 qualifications
• 60 Level 2 Food Safety in Manufacturing certifications

This commitment to training keeps our standards high and our team confident, capable and ready for the challenges of every season.

It was also a highlight to celebrate seven team members reaching their 10‑year service milestone – a testament to their loyalty, hard work and unwavering commitment to Image on Food Ltd.

SUPPORTING CHARITIES AND THE COMMUNITY

Giving back remained central to who we are. In 2025 we raised over £3,000 for good causes and donated thousands of biscuits to charities, local events and community initiatives.

We were proud to support a wide range of causes both locally and further afield — from Save the Children’s Christmas Jumper Day and the Buddy Bag Foundation to the Ginger & Spice Festival, local school raffles, the Market Drayton Festival of Lights Switch On, Scouts, agricultural tractor runs, libraries, hospitals, schools and many more. Based in the home of gingerbread, community is where our roots run deepest, and this year reminded us how meaningful those connections are.

BIG MOMENTS & NATIONAL RECOGNITION

2025 brought several standout achievements:

• We featured on BBC One’s Inside the Christmas Factory, showcasing the magic behind our biscuits with Paddy McGuinness and Cherry Healey.
• We achieved an AA+ grade in our unannounced BRCGS audit — the highest possible result and a testament to our unwavering commitment to food safety and hygiene.
• We received a Great Taste Award for Billington’s Gingerbread, celebrating the enduring quality of our heritage recipe.
• We enjoyed fun and creative local collaborations, including sausage making with Fordhall Farm and supporting biscuit decorating with Müller.

We also partnered with fantastic businesses on social media, running unique giveaways with Shropshire Distillery, Planet Doughnut, Flower & White, Burleigh Pottery and Chococo. These moments highlighted our passion for quality, innovation and heritage – values that shape everything we do.

INVESTING IN THE FUTURE

We continued to strengthen our equipment, spaces and processes across the bakery. Highlights included:

• New Team Leaders and enhanced technical support
• A bakery stamping unit and two new metal detectors
• A gravity sieving system
• Removal of the old cold store and commissioning of a new fridge
• Introduction of captive footwear and a new locker area
• 12 new decorating racks and 660 decorating trays
• A new mixer — and a third robot arriving in 2026

These investments mean we’re ready for even bigger bakes in the years ahead.

CHEERS TO AN INCREDIBLE 2025

As we look back, one thing is clear: 2025 was filled with growth, creativity and community spirit. Whether through millions of biscuits baked, partnerships formed or moments shared with our town and customers, it’s been a year we’re incredibly proud of.

Here’s to even more delicious success in 2026 — we can’t wait to show you what’s coming out of the ovens.

Earlier in November, we were delighted to supply 500 of our undecorated Gingerbread Jacks to the Müller UK & Ireland Corner team for their internal launch activity, which celebrated their brand-new Limited Edition Gingerbread Men & Choc Biscuits Corner.

This seasonal yoghurt is packed with festive flavour, combining creamy vanilla yoghurt with crunchy spiced gingerbread pieces and chocolate biscuit balls. Available exclusively at Tesco, it adds to the popular Müller ranges already on the shelves, offering a nostalgic taste of Christmas in every spoonful.

To mark the launch, Müller invited colleagues to take part in a hands-on gingerbread decorating activity. With sleeves rolled up and the festive spirit flowing, team members decorated their own unique gingerbread people using our blank Gingerbread Jacks as the starting point. Charlotte from our Marketing team had the pleasure of visiting the Müller factory during the activity and loved seeing the team’s enthusiasm and excitement first-hand. The creativity on display was fantastic – from traditional festive designs to imaginative characters, every biscuit became a tiny piece of edible art.

The activity was a brilliant (and delicious!) way to celebrate a new product that perfectly captures the warmth and fun of the Christmas season. Market Drayton is steeped in gingerbread heritage, and collaborations like this remind us how special it is to be part of that story. For generations, gingerbread has been at the heart of our local identity – and seeing both Original Biscuit Bakers and Müller continue to celebrate that tradition in our own unique ways is wonderful. Whether through hand-decorated biscuits or innovative new yoghurt creations, we love seeing gingerbread continue to inspire joy, creativity and community.

If you’re heading to Tesco, keep an eye out for the Limited-Edition Müller Corner Gingerbread Men & Choc Biscuits Yogurt a festive treat not to be missed!

According to data, more babies are born in early autumn than at any other time of year – which means birthday season is officially upon us! Time to start planning something special.

Whether you’re organising a party for a little one or simply love a good celebration, what better way to bring your party to life than with our beautifully hand-decorated biscuits – available in themed party packs of ten.

Here are five brilliant party themes to help wow your guests:

1. Roarsome Dinosaur Adventures

Perfect for dino-mad kids, a dinosaur party is always a hit! Think green and brown decorations, prehistoric games, and maybe even a mini fossil dig in the garden. You could even add inflatable dinosaurs or a “cave” den made from blankets.

Our dinosaur biscuits come in two bold colours – 5 pink and 5 green – perfect for adding a pop of colour to party bags or your tablescape.

Pair them with a “build your own volcano” activity for full Jurassic joy!

2. Enchanted Unicorn Magic

Bring a sprinkle of magic to your child’s birthday with a dreamy unicorn theme. Soft pastel colours, sparkly streamers, and a little bit of glitter go a long way. Add in some fairy lights, tulle table skirts, and a magical soundtrack to set the scene.

Our whimsical unicorn biscuits are as enchanting as they are delicious – complete with rainbow manes and golden horns.

Combine with a unicorn cake and a DIY fairy wand-making station for extra sparkle!

3. Into the Wild Safari

Go wild with a safari-themed party that transforms your home or garden into the savannah. Think animal print decorations, jungle foliage, and plush toy animals dotted around for a real explorer vibe. You could even set up a “passport station” where kids collect stamps for each activity.

Our safari biscuits include a fun mix of lions, monkeys and giraffes – hand-decorated to bring a little jungle magic to the celebration.

Add a scavenger hunt for hidden “animals” to keep the kids entertained.

4. Lovely Llama Fiesta

Bright, fun and a little quirky, a llama party is perfect for creative little ones. Think fiesta colours, pom-poms, tassels, and cacti-themed décor. Add a backdrop of colourful bunting and maybe even a piñata for extra fun.

Our adorable llama biscuits bring all the joy with colourful saddles and cheeky expressions – a real crowd-pleaser.

Set up a DIY cactus pot painting activity to match the theme.

5. Farmyard Fun

There’s something so cosy and nostalgic about a farmyard theme – especially in autumn. Hay bales, gingham tablecloths, and animal noises galore! Add in some straw hats, mini wheelbarrows, and a “milk bottle toss” game for extra charm.

Our farmyard biscuits feature sheep, cows, pigs and tractors – perfect for little animal lovers.

Arrange a mobile farm visit or even host the celebration at a local petting farm venue for the ultimate countryside experience.

Make Their Birthday Extra Special

Every birthday deserves a special touch, and our themed biscuits make the perfect addition – whether as party bag favours, cake toppers, pass-the-parcel treats or a unique gift for someone special.

Here’s why our biscuits are a hit with parents and party planners alike:

Available for same-day dispatch (for last-minute party prep!)

6-month shelf life (order early and tick one more thing off your party to-do list)

Individually wrapped (ideal for party bags and sharing)

Full ingredient listing (making it easy to cater to dietary needs)

Suitable for vegetarians (great for inclusive celebrations)

Option to add a personalised gift message (perfect if you’re sending biscuits as a birthday gift)

Beautifully hand-decorated, made in the UK with care (made with love)

Order yours today and take the stress out of party planning – we’ll take care of the treats!

A Spellbinding Selection

Our Halloween range features a cast of handcrafted gingerbread characters that are as charming as they are spooky. From mischievous witches and sleek black cats to cheerful pumpkins, creepy spiders, spooky skulls, ghoulish ghosts and bewitching bats – each biscuit is carefully decorated to capture the spirit of the season. These designs are playful and spooky, making them ideal for a wide audience, from young trick-or-treaters to grown-up biscuit lovers.

Ready to Sell, Built to Last

Each biscuit is individually wrapped with a full ingredient listing, making them perfect for grab-and-go counters, till-side impulse stands and seasonal gift boxes. They’re supplied in attractive counter display units that make merchandising effortless and let the biscuits do the selling. With a 6-month shelf life, they offer excellent flexibility for stockists – allowing you to plan ahead, reduce waste and maximise sales throughout the autumn season.

Why Stockists Choose Original Biscuit Bakers

• Seasonal shelf appeal
  Our vibrant, themed biscuits are designed to catch the eye and stand out in busy retail spaces -perfect for seasonal promotions and impulse buys.
• Deliciously distinctive
  Made from our signature gingerbread mix, each biscuit offers a rich ginger flavour and satisfying crunch that keeps customers coming back.
• Ready-to-display packaging
  Biscuits arrive in attractive counter-ready displays, individually wrapped with full ingredient listings ideal for quick merchandising and easy compliance.
• Flexible for multiple outlets
  Perfect for cafés, farm shops, delis, visitor attractions and retailers.
• Proven quality and service
  BRC AA+ grade certified, reflecting our commitment to food safety and consistency. Stockists also value our reliable service demonstrated by high re-order rates.

Make Halloween Work for You

Halloween is no longer just about costumes and candy – it’s a key moment in the retail calendar for themed food and drink. Shoppers love discovering seasonal touches in unexpected places, and our biscuits offer a simple, effective way to tap into that excitement. Whether it’s a parent picking up a treat for their child, a customer grabbing a biscuit with their coffee, or someone assembling a spooky gift box, these little extras create big opportunities.

Visit the Stockist section of our website to place a trade order or if you have any questions or need a helping hand, our brilliant sales team is just a scream away – 01630 650780 (Monday to Friday, 8:30am–5:00pm).

Whether you’re a parent looking for a unique gift from your child or a student wanting to say thanks in your own way, our range of hand-iced biscuit gift packs offers a charming and delicious solution. From whimsical Unicorns and cheeky Llamas to playful Dinosaurs, Jungle animals, and Farmyard favourites, to Summer Feels designs, each biscuit is lovingly crafted and decorated by hand. These aren’t just treats—they’re little works of edible art, bursting with colour, character, and flavour. Individually wrapped and made with premium ingredients, they’re perfect for popping into a gift bag or handing over with a handwritten note.

Want to add a little extra fun to your gift? Don’t forget that you can add a gift message. Why not pair your biscuit pack with a pun-filled thank-you message for a smile-worthy surprise – here are some ideas:

• “You’re dino-mite!” – a roaringly good match for our Dinosaur biscuits.
• “Thanks for carrying us through the year!” – perfect for our lovable Llamas.
• “You’re the king of the classroom jungle!” – ideal for our Jungle animal pack.
• “You’re udderly brilliant!” – spot on for our Farmyard friends.
• “Thanks for making this year magical!” – just right for our enchanting Unicorns.
• “Thanks for bee-ing amazing — you made our year bloomin’ brilliant!” – a perfect fit for sunny Summer Feels.

Our themed packs are also ideal for classroom parties or end-of-term celebrations. Imagine the smiles as teachers and pupils alike tuck into a jungle of lions and monkeys, or a herd of pastel-coloured llamas. It’s a sweet way to end the school year on a high.

So, whether you’re looking to thank a teacher, teaching assistant, or school staff member, our hand-iced biscuit gift packs offer a fun, thoughtful, and tasty way to show your appreciation.

Explore our full range today and find the perfect end-of-term gift that says “thank you” with a smile.

Why We Love a British Picnic

There’s something wonderfully nostalgic about a picnic – the rustle of a wicker basket, the clink of lemonade bottles, and the joy of sharing simple pleasures in the great outdoors. Whether it’s a spontaneous lunch in the park or a well-planned family outing, picnics offer a chance to slow down and savour the season.

Top Picnic Spots to Explore

Looking for inspiration? Here are a few classic picnic settings to enjoy this summer:

• A quiet woodland clearing – Perfect for a shady escape on warmer days.
• A breezy beach – Nothing beats the sound of waves while you snack.
• A hilltop with a view – Ideal for walkers who want to earn their lunch.
• A castle lawn or historic estate – A touch of grandeur for your gathering.
• Your local park or garden – Because sometimes, the best picnic is the one closest to home.

And if you’re visiting a National Trust site or a local visitor attraction, keep an eye out – you might just spot some of our beautifully hand-iced biscuits in the gift shop!

What to Pack for the Perfect Picnic

A great picnic is all about balance – a mix of savoury and sweet, refreshing drinks, and a few thoughtful extras. Here’s a quick checklist:

• Fresh sandwiches or wraps
• Seasonal fruit (think strawberries, cherries, or melon)
• Crisps or savoury nibbles
• Pasta salads – easy to prep and great for sharing
• Dips and crudités – hummus, tzatziki, or guacamole with veggie sticks or crackers
• Reusable cutlery and napkins
• A chilled drink or two
• And of course… a sweet treat from the Original Biscuit Bakers to finish!

For something a little different, why not visit your local farm shop or deli for unique, locally sourced goodies? Many of these independent retailers also stock our scrumptious biscuits too – so while you’re picking up your picnic essentials, you might just find a few of our hand-iced treats to take along. Use our stockist locator to find your nearest shop.

A Taste of Summer in Every Bite

While we’re on the subject of sweet treats, we can’t help but mention a couple of our seasonal favourites that pair perfectly with a sunny day out.

Our Summer Feels Party Pack brings a splash of colour and charm to any picnic basket, with hand-decorated biscuits shaped like pineapples, flamingos, bumblebees, ladybirds, and flowers – all individually wrapped and ready to share.

For something a little more exotic, our Tropical Party Pack features a playful mix of gingerbread pineapples and flamingos – ideal for beach days, garden parties, or just a fun twist on your usual picnic fare.

SPECIAL OFFER
To make your picnics even more delightful, we’ve got a tasty offer for you! Enjoy 10% OFF our Summer Collection Picks when you enter the code PICNIC10 at checkout. But be quick – this offer is valid only during National Picnic Week! *T&Cs apply.

So, this National Picnic Week, why not make a plan to get outside, explore somewhere new, and enjoy a little alfresco indulgence? Whether you’re heading to a historic estate or your own back garden, a good picnic is all about good company, good food, and a little something sweet to top it all off.

*National Picnic Week T&Cs:

10% off the ‘10 Pack – Summer Feels Party Pack’ and the ‘10 Pack – Tropical Party Pack’ when purchased from www.originalbiscuitbakers.co.uk and entering the coupon code: ‘PICNIC10’ at the shopping cart stage of the checkout process. Offer is valid until Midnight, Saturday 21st June 2025. Excludes corporate and trade orders. Offer does not include delivery. This offer cannot be used in conjunction with other promotional coupons.

Host an Easter brunch 

Invite your family and friends over for an Easter brunch. Serve a special menu of Easter dishes like deviled eggs, carrot cake and Easter-themed biscuits!

The annual Easter egg hunt

Surprise the hunters this year with our selection of Spring biscuits, they would make a cracking addition to any Easter egg hunt and is sure to encourage the guest to get involved!

Build an Easter graze board

“Gather around, the Easter feast is about to begin!” On a bed of bright green spring grass lies a beautiful graze board, showcasing a delightful array of Easter-themed treats that your guest will adore.

We hope you enjoy this Easter season and all of the fun activities that come with it!

With 12 million Brits expected to host street parties across the four-day bank holiday weekend, Alison Hammond was here to share everything you need to know to host a successful street party of your own.

We caught Holly and Phillip enjoying our Jubilee crowns on This Morning as they were showing us some royally inspired foods and drinks to include at your upcoming Jubilee street party. Unfortunately, Alison did not give them a try, but we understand that gingerbread is not for everyone.
These were available to purchase from your local Waitrose for just £1.75!

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